CHOONSUPPLY: BRANDING & IDENTITY
OVERVIEW:
Choonsupply is a startup event curator. With the goal of bringing more UK Garage, House and Dance music to Boston; Choonsupply hopes to curate more events in the future where everyone can enjoy choons (slang for tunes in the UK) in safe spaces.
Being tasked with creating a memorable and iconic logo for the brand was challenging yet rewarding. Ensuring the logo was eye-catching on various merchandise such as clothing and stickers, I had to design it to portray the message of delivering choons, hence the vinyl embedded in the logo.
I also ensured that the design was able to be resized according to the medium. Having various logo and sizing options made it easy to pick and choose whatever fit.
PROPOSAL DECK | CHOONSUPPLY X BYREDO
OVERVIEW:
To continue with the theme of UK Dance music, the team decided to reach out to more European inspired shops and brands. The first wave of collaborations included BYREDO, a European luxury brand founded in Stockholm. Known for creating and developing a range of products such as fragrance, makeup, home, leather goods and accessories.
Their store on Newbury St, BOSTON is the perfect place to host a listening party. With all the European-influenced products and displays, having a private DJ event where people can enjoy this music genre would fit perfectly with the Choonsupply brand.
Below is the proposal deck I designed to convey the intentions of the brand and it’s achievements and goals for the collaboration with BYREDO
PROPOSAL DECK | CHOONSUPPLY X BRAND
OVERVIEW:
As CHOONSUPPLY continues to grow and connect with more brands, it’s essential that we present our vision and values with clarity and impact. This proposal deck was designed to embody the energy of our collective — a bridge between UK dance culture and modern brand collaboration.
It serves as a versatile template that captures who we are, what we stand for, and how we aim to collaborate with like-minded brands. Whether it’s a lifestyle label, boutique, or creative space, this deck communicates our intentions, achievements, and the cultural narrative behind every CHOONSUPPLY event and partnership.
In addition, the deck introduces the CHOONSUPPLY team — highlighting each member’s role and creative background. From design and visual direction to curation and production, every person contributes to shaping the brand’s identity and elevating the experience we bring to our community and collaborators.
